The ad is for German supermarket EDEKA and starts with a lonely old man whose family repeatedly make excuses for not visiting at Christmas , the heart-wrenching ad shows him sat at the table through the years, eating a festive meal by himself.

Then his children, all busy in their various jobs, each received a letter with grave news about their dad.

Except when his children return home for, presumably, his funeral, they find out that…PLOT TWIST! He just faked his death!

And grandpa is all, “How else could I have brought you all together?”

If THIS doesn’t remind you the importance of family, nothing will!

See the video below: